'synopsis' may belong to another edition of this title. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century. In effect, media now begs to be redefined. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. Understanding Media: The Extensions of Man Marshall McLuhan, Lewis H.

Terms and phrases such as 'the global village' and 'the medium is the message' are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Understanding Media: The Extensions of Man (eBook Edition) Available digitally for the first time, step into McLuhans 1964 masterwork like never before. Understanding Media: The Extensions of Man Mass Market Paperback Januby Marshell McLuhan (Author) 35 ratings See all formats and editions Hardcover 16.98 7 Used from 13.00 1 Collectible from 123.89 Paperback 43.98 16 Used from 22.33 5 New from 43.96 Mass Market Paperback 14.08 45 Used from 4.

Understanding media 1964